Archive for the ‘Rich Lee’ Category

A New Old Standard—80/20.

June 19, 2013

Richard Lee (2)Like so many, when we started Bluebeam, we said we wanted to change the world. At our eXtreme        Conference last year, I shared with the audience that we are not changing the world, they are.  We provide technology to enable our customers to make what was thought impossible, possible.  How?  We give them time – time to step back, time to think, time to invent.  The result is the implementation of new processes that drive greater efficiencies in the system and an overall improvement in effectiveness.  Quite simply – our customers define a new standard of how business is done.

Let’s assume for a moment that 80% of your day is consumed by administrative tasks that are repetitive, redundant, or require rework.  Now imagine if you did not have to repeat certain tasks over and over again, did not have to reproduce work already done by someone else, or do something over to correct a prior mistake.  How would this save you time and with that time, what more could you do?  Our job at Bluebeam has always been to focus on the 80% of your day that is administrative.  With today’s technology, there is no reason why we can’t reduce the administrative to 20% of your day, allowing the remaining 80% of your day to be value add.

Now, take this concept a step further and consider how it affects the entire community.  How would a new standard of business evolve from this redistribution of time? Let’s say a customer figures out a way to come in ahead of schedule on a certain project.  How could that knowledge and those practices help them with the next project?  How would that help them win the next bid?  How long will these comparative advantages last?  Who knows?  What is likely – the gap between the ones who know and the ones who do not will decrease over time and the end result will be that everyone will then bid similar projects against the same timeline, a new timeline, or a new normal.

Can this new normal be expressed as a new standard?  Possibly.  Will this new standard be an evolutionary change or a revolutionary one?  This matters little.  What matters is the understanding that the origination for the change began with the application of the 80/20 rule at the most mundane levels.  What matters is the recognition that in the future, there will be another application of the 80/20 rule that will spark the next definition of what is considered standard.

Remember – Anything IS Possible


Bluebeam is Diving into Mobility Next Week!

April 12, 2013




Bluebeam Software is heading to NYC to talk about one of our favorite topics – helping professionals like you work without limits from anywhere, anytime. In fact, on April 16th our very own President and CEO Richard Lee – or Rich, as he likes to be called – will be leading a roundtable discussion on mobility at Wall Street Journal’s All Things D: Dive Into Mobile Summit.

During Richards’s roundtable, he’ll be discussing how Revu helps professionals “get a grip” on collaboration by accessing documents in the cloud, redlining them with changes and making those edits available the instant they are made.

D: Dive Info Mobile is taking place April 15th and 16th at the Jewish Museum of Heritage in NY. If you’ll be at the event, make sure to stop by and say “Hello!”



Change and Time

April 9, 2013

Richard Lee (2)I was just reflecting that over the last decade, much has changed at Bluebeam, but one thing has remained constant – our product development philosophy. We develop software based on a simple premise – that technology should enable your workflow, not change it.  The idea behind this is that change is not easy.  In fact, trying to promote a system-wide change across an industry is that much harder because most folks are reticent to change.  So, why fight it?  In fact, why not embrace it?

Instead of asking our customers to overhaul their daily workflows, we set out to develop products that adapted to the processes the industry already had in place.  Together, we migrated from paper-based processes to electronic ones – same workflows, no paper.  But, we didn’t stop there.  When our customers became accustomed to the power, speed, savings and benefits of going paperless, they began to redefine processes, invent new workflows, and establish better ways to communicate, so we pushed further, promoting real change.

So, what happened?  Real change occurs when one creates something of true value – it must be tangible.  If you can’t quantify the tangible or intangible benefits, it doesn’t really exist, right?  In most cases, value manifests in reduced costs, time saved, or improved communication (i.e., accuracy).  Ultimately, we created technology that was a process enabler – our customers then ran with it and change happened.  Sounds simple enough… build it and they will come… not quite. Time is always against you – time for awareness, time for realization, time for adoption, essentially, time for change.  So where does that leave you?

If you cannot control change, then you must control time.  But, can you control time? In a way, yes you can.  You buy time with capital.  The idea then is to get a product to market and generate revenue before the capital runs out.  Raise more capital – gain more time.  Spend too quickly and you run out of time.  The secret sauce to success: manage your cash flow, know your limits, and somewhere in this epic battle against time, you will figure out where true value lies and time will become irrelevant.

Remember – Anything IS Possible


Please, Call Me Rich

March 18, 2013

Richard Lee (2)Hey Folks.  This is Richard Lee, CEO of Bluebeam Software.  Every now and again, I plan to post some thoughts on this blog to discuss the industry, business issues, and even what it is like to be a tech company today.  My hope – that you find the subject matter valuable and relevant.  Oh, one other note – for those who know me, you know that I am not quite that formal – call me Rich.

Some background… we started Bluebeam over ten years ago and it has become more than we ever imagined.  We knew we wanted to develop technology that would help our customers do, what they do, better.  We did not imagine it would change how work is done in the industry, becoming standard practice for many and a true competitive advantage for others.  Recently, Deloitte named us one of the top 500 fastest growing technology companies in North America.  Very cool!

To commemorate my first blog post, I think it’s time to finally answer that age old question…why did you name your company “Bluebeam?”  Simple – Bluebeam is the result of a group of rocket scientists, software engineers, and imaginative consultants who figured that the company should have intrinsic meaning that was a reflection of its people, its culture, and its determination to change the world.  And, after many hours and days of brainstorming to delirium, we came up with “Blue” and “Beam”, thus Bluebeam, to represent a creatively understated cool company that believes in getting sh*t done.  Oh, and it helped that our logo could be represented within the limits of 8×8 pixels.

Remember – Anything IS Possible


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