{"id":79443,"date":"2021-03-02T15:41:00","date_gmt":"2021-03-02T14:41:00","guid":{"rendered":"https:\/\/blog.bluebeam.com\/se\/?p=79443"},"modified":"2021-03-24T21:45:48","modified_gmt":"2021-03-24T20:45:48","slug":"product-design-research-madolyn-noll","status":"publish","type":"post","link":"https:\/\/blog.bluebeam.com\/se\/product-design-research-madolyn-noll\/","title":{"rendered":"Bluebeam fr\u00e5n insidan: Produktdesignforskaren Madolyn Noll"},"content":{"rendered":"\n

Det \u00e4r inte s\u00e5 l\u00e4nge sedan som Madolyn Noll<\/a> brukade g\u00e5 p\u00e5 sitt skift som bagare och ostmakare i New York City vid midnatt, och sedan past\u00f6risera n\u00e4rmare 40 000 liter mj\u00f6lk fram till klockan 03. Resterande timmar fram till gryningen tillbringade hon sedan ute p\u00e5 stan med sina kompisar.   <\/p>\n\n\n\n

Hennes n\u00e4sta jobb, som konditor p\u00e5 en av stadens finare restauranger, innebar ett liknande schema. I sin roll bakom kulisserna skapade hon f\u00f6rstklassiga hotell- och restaurangupplevelser f\u00f6r g\u00e4sterna till fram p\u00e5 sm\u00e5timmarna, och slog sedan runt i staden som aldrig sover.  <\/p>\n\n\n\n

Madolyn Noll \u00e4r fortfarande fokuserad p\u00e5 att skapa felfria kundupplevelser bakom kulisserna \u2013 men p\u00e5 ett omr\u00e5de som knappast kan vara mer olikt det d\u00e4r hon b\u00f6rjade. Hennes arbetstider \u00e4r ocks\u00e5 lite mer konventionella idag.  <\/p>\n\n\n\n

Madolyn \u00e4r Product Research Manager p\u00e5 Bluebeam<\/a>. Hon ansvarar f\u00f6r att interagera med och l\u00e4ra sig av f\u00f6retagets teknikkunder i byggbranschen och f\u00f6rs\u00f6ka f\u00f6rst\u00e5 deras upplevelse av att anv\u00e4nda Bluebeams flaggskeppsprodukt Revu. Den informationen presenterar Madolyn sedan f\u00f6r Bluebeams interna produkt-, design- och ingenj\u00f6rsteam. Hon samarbetar med dem f\u00f6r att se till att kommande versioner av f\u00f6retagets produkter forts\u00e4tter att g\u00f6ra anv\u00e4ndarna glada och n\u00f6jda.<\/p>\n\n\n\n

\u201dN\u00e4r jag jobbade i den kulinariska v\u00e4rlden brukade vi alltid prata om att k\u00e4nna empati med g\u00e4sterna och f\u00f6rs\u00f6ka f\u00f6ruts\u00e4ga deras behov\u201d, s\u00e4ger Madolyn. \u201dDet \u00e4r n\u00e5got som \u00e4r enkelt att \u00f6verf\u00f6ra till design och forskning.\u201d<\/p>\n\n\n\n

Fr\u00e5n mat till programvara<\/strong> <\/h3>\n\n\n\n

Hur hamnar d\u00e5 en ostmakare och konditor p\u00e5 ett jobb inom tech f\u00f6r byggbranschen?<\/p>\n\n\n\n

Madolyn Nolls intresse f\u00f6r byggande \u00e4r \u00e4ldre \u00e4n hennes kulinariska karri\u00e4r. P\u00e5 gymnasiet specialiserade hon sig p\u00e5 ritning och CAD, och d\u00e4refter l\u00e4ste hon vidare inom industriell teknik.  Hon sadlade d\u00e4refter om helt och b\u00f6rjade ist\u00e4llet jobba med mat. De meriterna ledde s\u00e5 sm\u00e5ningom till roller d\u00e4r hon arbetade med kundupplevelser p\u00e5 flera uppstartsf\u00f6retag inom livsmedel.<\/p>\n\n\n\n

Den h\u00e4r raden av arbeten gjorde att hon blev \u00e4nnu mer intresserad av anv\u00e4ndarforskning, och ville satsa p\u00e5 en karri\u00e4r inom det. Anv\u00e4ndarforskning \u00e4r ett relativt nytt f\u00e4lt inom teknikutveckling som syftar till att vetenskapligt unders\u00f6ka och dokumentera kundernas behov och upplevelser s\u00e5 att produktdesigners och produktingenj\u00f6rer vet vad som beh\u00f6ver f\u00f6rb\u00e4ttras.<\/p>\n\n\n\n

Efter att ha flyttat till Los Angeles tillbringade Madolyn de f\u00f6ljande \u00e5ren i roller som handlade om kundupplevelser, design och forskning. S\u00e5 i mars 2020, ungef\u00e4r en vecka innan covid-19-pandemin tvingade Bluebeam (och en stor del av \u00f6vriga v\u00e4rlden) att b\u00f6rja jobba hemifr\u00e5n mer eller mindre permanent, b\u00f6rjade Madolyn p\u00e5 sitt nuvarande jobb. <\/p>\n\n\n\n

\u201dAtt flytta \u00f6ver till forskningssidan har verkligen varit en fantastisk upplevelse\u201d, s\u00e4ger Madolyn. \u201dMan kan s\u00e4ga att d\u00e4r kombineras serviceaspekten av att hj\u00e4lpa v\u00e5ra kunder med den tekniska sidan av programvaruutveckling.\u201d<\/p>\n\n\n\n

Ett lagarbete<\/strong> <\/h3>\n\n\n\n

De flesta som anv\u00e4nder\u00a0programvara f\u00f6r byggbranschen antar f\u00f6rmodligen att produkter som\u00a0Revu<\/a>\u00a0skapas av teknikteam som sitter och skriver komplicerad programkod dagarna i \u00e4nda. Och att resultatet av det blir ett program som de sedan sj\u00e4lva anv\u00e4nder p\u00e5 kontoret och p\u00e5 byggarbetsplatsen f\u00f6r att granska dokument, samarbeta om granskningar och markeringar och godk\u00e4nna design\u00e4ndringar som bidrar till att ett byggprojekt blir mer effektivt.\u00a0\u00a0<\/p>\n\n\n\n

\u201dN\u00e4r jag jobbade i den kulinariska v\u00e4rlden brukade vi alltid prata om att k\u00e4nna empati med g\u00e4sterna och f\u00f6rs\u00f6ka f\u00f6ruts\u00e4ga deras behov. Det \u00e4r n\u00e5got som \u00e4r enkelt att \u00f6verf\u00f6ra till design och forskning.\u201d <\/p>Madolyn Noll, Product Design Research Manager p\u00e5 Bluebeam<\/cite><\/blockquote><\/figure>\n\n\n\n

Och allt det st\u00e4mmer ju, men det visar inte riktigt hela bilden.<\/p>\n\n\n\n

N\u00e5got som anv\u00e4ndarna f\u00f6rmodligen inte \u00e4r medvetna om \u00e4r att flera andra team bidrar till programvaruutvecklingen, utan att n\u00e5gonsin skriva en enda rad kod. P\u00e5 Bluebeam och andra f\u00f6retag har produktdesignforskningen p\u00e5 senare \u00e5r utvecklats till en viktig del av mjukvaruutvecklingen genom att den tar forskningsmetoder och koncept fr\u00e5n den akademiska v\u00e4rlden och till\u00e4mpar dem p\u00e5 unders\u00f6kningar av hur slutanv\u00e4ndaren upplever en programvaruprodukt. P\u00e5 s\u00e5 s\u00e4tt kan man b\u00e4ttre f\u00f6rst\u00e5 hur produkterna kan f\u00f6rb\u00e4ttras kontinuerligt.<\/p>\n\n\n\n

\u201dDet handlar om att skapa enkla och v\u00e4ldesignade upplevelser som l\u00f6ser kundens problem och \u00e4ven ger aff\u00e4rsresultat\u201d, s\u00e4ger Susanne Soliman<\/a>, Director of Product Design Research p\u00e5 Bluebeam och Madolyns chef. <\/p>\n\n\n\n

Inom produktdesignforskningen p\u00e5 Bluebeam anv\u00e4nder man flera olika metoder f\u00f6r att uppn\u00e5 det m\u00e5let.  <\/p>\n\n\n\n

Den f\u00f6rsta metoden \u00e4r att testa anv\u00e4ndarv\u00e4nligheten. D\u00e5 observerar och interagerar Madolyn och andra forskare med kunder under tiden de anv\u00e4nder programvaran. De s\u00e4kerst\u00e4ller att den \u00e4r enkel att anv\u00e4nda och uppfyller kundens behov. Anv\u00e4ndarv\u00e4nlighet testas ofta p\u00e5 prototypprodukter, s\u00e5 att forskare som Madolyn kan ge \u00e5terkoppling till tekniker och designers redan innan den slutliga produkten sl\u00e4pps p\u00e5 marknaden. <\/p>\n\n\n\n

\"\"
Madolyn Noll arbetar utomhus p\u00e5 Bluebeams huvudkontor i Pasadena i Kalifornien.<\/figcaption><\/figure>\n\n\n\n

\u201dF\u00f6re covid kunde vi g\u00f6ra platsbes\u00f6k och titta p\u00e5 medan v\u00e5ra anv\u00e4ndare interagerade med programvaran p\u00e5 byggarbetsplatsen och ute p\u00e5 f\u00e4ltet\u201d, s\u00e4ger Madolyn. \u201dVi kunde observera hur de faktiskt anv\u00e4nde tekniken och vilka m\u00f6jligheter som fanns. Numera, under pandemin, h\u00e5ller vi ist\u00e4llet massor av distansm\u00f6ten d\u00e4r vi kan testa anv\u00e4ndarv\u00e4nligheten genom att ge anv\u00e4ndarna l\u00e4nkar till v\u00e5ra prototyper och be dem att dela sina sk\u00e4rmar, klicka sig igenom produkterna och ge oss feedback.\u201d<\/p>\n\n\n\n

F\u00f6rutom att testa anv\u00e4ndarv\u00e4nligheten anv\u00e4nder sig produktdesignforskarna ocks\u00e5 av kundintervjuer och kundenk\u00e4ter f\u00f6r att f\u00e5 information om kundernas upplevelser som kan vara till hj\u00e4lp med den l\u00f6pande f\u00f6rb\u00e4ttringen av en programvaruprodukt. \u201dS\u00e5dana aktiviteter hj\u00e4lper oss verkligen att se till s\u00e5 att vi l\u00f6ser r\u00e4tt problem f\u00f6r v\u00e5ra kunder\u201d, s\u00e4ger Susanne Soliman. \u201dDet handlar mycket om att f\u00f6rst\u00e5 vilka problem kunderna har, och se till att vi kan l\u00f6sa dem med de produkter som vi designar.\u201d <\/p>\n\n\n\n

Vad skulle h\u00e4nda om det inte fanns n\u00e5gon produktdesignforskning? <\/p>\n\n\n\n

\u201dUtan forskning skulle vi kanske inte k\u00e4nna till vad som \u00e4r sj\u00e4lva k\u00e4rnan i anv\u00e4ndarens problem\u201d, s\u00e4ger Madolyn Noll. \u201dGenom forskningen fr\u00e5gar vi varf\u00f6r. Och vi fr\u00e5gar m\u00e5nga, m\u00e5nga g\u00e5nger f\u00f6r att komma till problemets k\u00e4rna. Om vi inte hade forskning skulle vi kanske bara ta en insikt p\u00e5 h\u00f6g niv\u00e5 fr\u00e5n en anv\u00e4ndare och rusa iv\u00e4g med den.\u201d <\/p>\n\n\n\n

\u201dEn anv\u00e4ndare kanske s\u00e4ger: \u2019Jag kan inte g\u00f6ra en markering h\u00e4r\u2019\u201d, f\u00f6resl\u00e5r Madolyn som exempel. \u201dMen vi kan fr\u00e5ga: \u2019Varf\u00f6r f\u00f6rs\u00f6ker du g\u00f6ra den markeringen? Och varf\u00f6r f\u00f6rs\u00f6ker du g\u00f6ra si eller s\u00e5?\u2019 Det hj\u00e4lper oss att komma fram till problemets k\u00e4rna, och l\u00f6sa det p\u00e5 ett mer helt\u00e4ckande s\u00e4tt, ist\u00e4llet f\u00f6r att bara svara p\u00e5 ett behov p\u00e5 h\u00f6g niv\u00e5.\u201d<\/p>\n\n\n\n

V\u00e4gen fram\u00e5t<\/strong> <\/h3>\n\n\n\n

Produktforskningen \u00e4r avg\u00f6rande f\u00f6r Bluebeam eftersom det \u00e4r viktigt f\u00f6r ingenj\u00f6rer och designers att f\u00f6rst\u00e5 hur m\u00e4nniskor i slut\u00e4ndan beter sig n\u00e4r de anv\u00e4nder ett visst program.  <\/p>\n\n\n\n

\u201dMadolyn \u00e4r som ett vandrande uppslagsverk f\u00f6r v\u00e5ra anv\u00e4ndare, f\u00f6r hon \u00e4r den person inom organisationen som leder alla kundintervjuer\u201d, s\u00e4ger Jackie Lee<\/a>, Product Designer p\u00e5 Bluebeam. \u201dHon kan allt om v\u00e5ra kunders sm\u00e4rtpunkter, vilka arbetsfl\u00f6den de m\u00e5ste g\u00e5 igenom och hur de uppfattar och upplever v\u00e5ra produkter.\u201d <\/p>\n\n\n\n

Att vara uppm\u00e4rksam p\u00e5 den m\u00e4nskliga aspekten \u00e4r alltid det viktigaste f\u00f6r Madolyn i hennes arbete.  <\/p>\n\n\n\n

\u201dVi \u00e4r uppm\u00e4rksamma p\u00e5 allt\u201d, s\u00e4ger hon. \u201dSom forskare lyssnar man p\u00e5 anv\u00e4ndaren, men man lyssnar ocks\u00e5 p\u00e5 vad anv\u00e4ndaren inte s\u00e4ger. Vi f\u00f6rs\u00f6ker att vara uppm\u00e4rksamma p\u00e5 hur en persons blick r\u00f6r sig, hur hen anv\u00e4nder h\u00e4nderna, vad kroppsspr\u00e5ket visar. Som forskare \u00e4r det v\u00e4ldigt viktigt att vara uppm\u00e4rksam p\u00e5 allt som h\u00e4nder runt omkring.\u201d<\/p>\n\n\n\n

\u00c4r det lika sp\u00e4nnande att ansvara f\u00f6r produktdesignforskning och interagera med teknikkunder som det \u00e4r att g\u00f6ra ost fram till klockan 03, eller servera bakverk till g\u00e4sterna p\u00e5 en fin restaurang i en av v\u00e4rldens mest livliga och pulserande st\u00e4der? <\/p>\n\n\n\n

Madolyn Noll uttrycker energisk entusiasm \u00f6ver den roll som hon f\u00e5r spela varje dag som hon arbetar med byggteknik. Men hon medger ocks\u00e5 att det \u00e4r n\u00e5gonting helt annat \u00e4n den kulinariska v\u00e4rld hon l\u00e4mnat bakom sig. <\/p>\n\n\n\n

\u201dJag stiger upp varje morgon f\u00f6r att hj\u00e4lpa v\u00e5ra kunder att f\u00e5 en s\u00e5 bra dag som m\u00f6jligt\u201d, s\u00e4ger hon. \u201dAtt veta att vi skapar teknik som hj\u00e4lper dem dagligen \u00e4r n\u00e5got som verkligen st\u00e4rker mig.\u201d <\/p>\n\n\n\n

\u00c4r du intresserad av att delta i Bluebeams forskningsprogram? G\u00e5 med i v\u00e5rt <\/em>kundutvecklingsprogram (<\/em>https:\/\/www.bluebeam.com\/cdp)<\/em> eller skicka e-post till oss p\u00e5 cdp@bluebeam.com<\/em>.  <\/em> <\/p>\n\n\n\n

N\u00e4r du har g\u00e5tt med kommer du att d\u00e5 och d\u00e5 att bli ombedd att l\u00e4mna feedback om nya produkter och funktioner medan de designas och utvecklas. Alla aktiviteter \u00e4r frivilliga och du kan g\u00e5 ur programmet n\u00e4r som helst.<\/em> <\/p>\n\n\n\n

\"\"<\/div>

S\u00e5 h\u00e4r g\u00f6r en f\u00f6re detta civilingenj\u00f6r f\u00f6r att p\u00e5verka inom utvecklingen av programvara f\u00f6r byggbranschen.<\/h2>
<\/div><\/div>
VISA MIG<\/a><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

S\u00e5 h\u00e4r till\u00e4mpar en produktforskningschef sin m\u00e5ng\u00e5riga, unika erfarenhet p\u00e5 utvecklingen av mjukvara till byggbranschen.<\/p>\n","protected":false},"author":605,"featured_media":79444,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16713,145],"tags":[16744,16718,16716],"class_list":["post-79443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inside-bluebeam","category-innovation","tag-wic","tag-revu","tag-technology","category-16713","category-145","description-off"],"yoast_head":"\nBluebeams produktdesignforskning fr\u00e5n insidan - Built | SE<\/title>\n<meta name=\"description\" content=\"S\u00e5 h\u00e4r till\u00e4mpar en produktforskningschef sin m\u00e5ng\u00e5riga, unika erfarenhet p\u00e5 programvaruutvecklingen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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