In construction, the most expensive mistakes rarely announce themselves.
They hide in plain sight, typically buried in a drawing set everyone swears has been “thoroughly reviewed.”
Then the job starts, and suddenly …
- The RFI no one should’ve had to write.
- The scope gap you only find when the trade crews are already standing there.
- The tiny detail error that quietly burns weeks and bleeds six figures from your budget.
These aren’t flukes but a symptom of an industry still asking human eyes to catch every conflict in hundreds of pages of dense, complex drawings—and do it under crushing deadlines.
Rework is a silent budget-killer: direct rework averages around 5% of total project spend in the U.S., and when you count the ripple effects, some studies put the hit closer to 9–20%. Add the roughly $1,080 it takes to process each RFI, and you start to see why so many projects feel like they’re running uphill.
Why This Keeps Happening
The construction industry has poured resources into BIM, 3D coordination, digital twins—tools that have transformed how some teams work. But the universal language of construction? It’s still the PDF drawing set.
Architects draw them. Engineers redline them. Contractors bid from them. Owners sign off on them. Every stakeholder touches them—and that’s exactly where risk hides.
Drawings are the DNA of a project. And like DNA, they can quietly carry flaws that change everything down the line. As Firmus founder Shir Abecasis put it: “Design or construction documents are the language of construction. Everyone communicates through drawings.”
AI That Reads Drawings Like It’s Been on Site
Firmus doesn’t scan emails or contracts first. It starts with the drawings themselves—flagging gaps and inconsistencies quickly and reliably, without the fatigue or oversights that can creep in under tight deadlines.

No AI smoke-and-mirrors. If it finds a conflict, you see the exact sheets and callouts, side-by-side, where the problem lives. The human stays in charge, but now with a machine that catches the “how did we miss that?” moments.
Why Bluebeam + Firmus Works
Bluebeam has always been the jobsite’s go-to for marking up and collaborating on drawings. Firmus brings an AI engine trained to understand those drawings at a granular level.
Together, the two technologies aim for:
- PDFs that stay right where you already work.
- AI-detected risks showing up in your normal review flow.
- Fewer “stop everything” moments when an issue pops late.
No extra exporting. No toggling between tools. Just smarter drawings, right in the workflow you trust.
As Bluebeam CEO Usman Shuja said, “Firmus solved one of the biggest problems in the ecosystem: understanding drawings. It’s PDF-native and fits perfectly with Bluebeam’s DNA.”
The Human Side of Firmus
For Abecasis, the company’s story isn’t just about technology but the people and moments that changed how she saw the industry.
As Abecasis recalled, “The aha moment was when we saw drawings instruct people in the field to build things incorrectly. That’s when we realized: this is data—if only AI could read it, these mistakes could be caught early.”
Abecasis is quick to deflect credit away from herself and toward her team. “I’m most proud of the Firmus team—humble, can-do, unafraid of tackling hard problems. We focused on the hardest challenge, understanding PDFs as true data, because that’s where the value is.”
That mindset, she says, is what excites her most about joining Bluebeam and Nemetschek. “These are large organizations with a startup ethos: hyper-focused on customers and willing to tackle the toughest challenges. That alignment is what makes this partnership so powerful.”
Moving Past the AI Hype
AI in construction has been long on promises, short on usable results. We’ve seen “game-changers” that can’t survive real project realities—schedule-prediction bots that ignore sequencing, for instance, or OCR tools that strip the context out of PDFs.
The next wave of AI won’t be about flashy demos but about embedding intelligence exactly where the work is happening.
As Abecasis explained: “Most AI models are trained on internet text. Firmus trained ours on construction drawings—a unique, complex language—so the insights are purpose-built for this industry.”
What’s Next
We’re excited to show off the potential power of Firmus and Bluebeam to our customers with a live look at Bluebeam Unbound September 30 – October 2.