It’s 5 a.m., and the jobsite is quiet. Superintendent Bob Medina arrives early, getting everything organized before the crew shows up.
By the time work begins, he’s already met with foremen, checked in with trades and made sure the day is set for success.
When the workday ends, Medina’s role shifts. On Instagram, TikTok and YouTube, he shares construction know-how and encouragement with an audience of more than 40,000 followers.
That online presence started to promote his blueprint course, but it quickly evolved into something more: a mission to educate and inspire people in the trades.
“It makes me feel great knowing that I’m helping other people,” Medina said.
A Lifelong, Indirect Path to the Trades
Medina’s connection to construction runs deep—even if he didn’t plan on making it his career. As a kid, he followed his father around jobsites, pushing a mini wheelbarrow and pitching in however he could. Summers in high school meant working alongside his uncles on their projects.
“I loved to be handy. I loved to help out and use the tools,” Medina recalled.
But when it came time for college, he enrolled in civil engineering at San Francisco State University, envisioning a career as an engineer. Summers still found him back in Los Angeles, working construction, but after graduation, the path forward was unclear.

A civil engineering internship gave him hands-on experience, but it was an unexpected offer from an architect he knew—to run an Enterprise Rent-A-Car project—that pulled him back into construction full time.
“Life has a crazy way of happening,” Medina said. “I just ended up going back to construction at the end of the day, and I absolutely loved it.”
Running the Jobsite
Today, Medina thrives in his role as a superintendent. The days start early with organizing the site, reviewing plans and setting up for the crews. Once the trades arrive, he meets with foremen, outlines daily priorities and checks in with plumbers, electricians, drywallers and more to keep everyone aligned.
He’s learned that good coordination depends on good communication.
“I make sure I’m treating people with respect—that’s the golden rule. I really live by that,” he said.
Beyond the day-to-day, Medina is always looking weeks ahead, tracking material orders, confirming equipment delivery and keeping projects on schedule. The role demands both technical expertise and people skills.
“In many ways, the superintendent is the glue that holds a project together,” Medina said. His approach: stay calm, avoid becoming overwhelmed and take it “one step at a time, one brick at a time day by day.”
The reward: “Seeing every step of the project and knowing that I played a part in every step is just amazing.”
From Blueprint Lessons to an Online Following
Medina’s leadership doesn’t stop at the jobsite. Early in his career, he struggled to read plan documents, spending late nights studying them at home. Over time, he began using spare moments on site to help his team build the same skill. Those lessons eventually became an online course for learning to read plan documents.
To promote the course, Medina began posting videos on TikTok and Instagram. In a little more than a month on Instagram, his account had grown to more than 30,000 followers. Comments and direct messages poured in from people thanking him for helping them work faster, save time and improve their skills.

“Giving people their time back is awesome,” he said. “They’re learning something and they’re getting time to spend with their families; they’re getting that back in their lives.”
Looking Ahead
Medina’s goal is to encourage more people to see construction as a viable, rewarding career.
“I really want construction to be seen as a career path,” he said. “You can learn some cool things; you can do some cool things.”
He’s quick to point out he’s still learning himself—and plans to keep it that way. Whether on the jobsite or online, Medina is committed to sharing what he knows while expanding his own skills.
As long as he’s building—projects, knowledge and community—Medina’s influence will continue to grow.