Crucial Conversations Part Two: BIM Means Data You Need, When You Need It

In part two of our Crucial Conversations, our featured BIM panelists discuss LOD (Level of Development), data management, and information pathways


  • Sasha Reed, Bluebeam VP of Strategic Development
  • Nigel Davies, Director, Evolve Consultancy
  • Josh Bone, President, J.Bone Technology
  • Brok Howard, Technical Account Manager, dRofus

Do You Get #DYNWYNI With BIM?

DYNWYNI (din-win-nee), acronym.

Data You Need, When You Need It.

Coined by panelist Brok Howard, “DYNWYNI” refers to the advantages BIM can bring in terms of the distribution of information to project stakeholders. “I’m just going to use the word ‘DYNWYNI’ now because it’s too long to say ‘data you need when you need it,’” says Howard. “But if you think about the real challenge that we’re dealing with right now, it’s accessing the information instantly. This notion of instant communication is where we’re moving from a technology standpoint.  You ever text someone and you wait for them to reply and you’re staring at your phone because you want that reply right now? We want instantaneous communication.  So why not have the data that we need on the job site, in the construction trailer, even down to the point where the owner actually has the information that they actually need?”

Data Throughout the Project Lifecycle

Combining Howard’s DYNWYNI method with a common data environment offers up a pathway for information to flow from the beginning of a project until the end of the build. “It’s about embedding key products, asset data, and the three-dimensional model for the whole life cycle of a project.  What it really means, this is our definition; it’s making the right information available to the right person at the right time.  If you’re not doing that, you’re not doing BIM,” explains Nigel Davies. “We have to keep pushing, we have to educate the owners, and we have to help them understand what they need when they need it,” adds Josh Bone.

Stay tuned for part three of this series, where the panelists explore the effect BIM has on getting information to the field and how that transfer of information can be optimized.

Discover the next level of project communication with Bluebeam Studio.