VP, Industry Advocacy
Sasha Reed works alongside leaders within the Architecture, Engineering and Construction sector to further the development of standards and build greater awareness of advancements in digital construction.  As a member of the Bluebeam leadership team she’s spent the last 10 years working with customers to understand and better define ways to solve their challenges together.  She’s the co-founder of the Construction Progress Coalition and former Secretary to the buildingSMART alliance BOD under the National Institute of Building Sciences.  She is also known industry-wide as a “conversation facilitator” hosting and participating in conversations in the US and abroad.  She’s a contributor on StrXur and the BD+C Magazine Digital COM Blog focused on spreading the stories that move our industry forward.